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Case Study-Wellness Center
SMS case study – Viquest Wellness Center
March 11, 2011
Name and city and state of marketer
ViQuest Wellness Center
01/01/2011 – 02/27/2011
Common short code and keywords used
74642 / VIQUEST
To increase gym memberships
Residents in and around the area of Greenville, NC, who might be interested in going to the gym
Ping Mobile in partnership with SuddenLink Media, ran television spots with the call to action.
Call to action
Text VIQUEST to 74642 to receive free registration and a free after hours pass if you register before Jan. 31.
Placing the call to action on cable television spots in the Greenville, NC, area.
A whopping 307 people texted in and 44 percent of those double opted in to the ViQuest mobile database and receive more text message offers from ViQuest.
ViQuest remarketed to its database in February. It offered an exclusive offer to pay no dues until March 1st and also receive a surprise free gift. Only those who double opted into the database received this exclusive offer.
Cable television offers the perfect advertising vehicle for mobile and mobile helped the trackability of the commercial.
A local gym in a small market can have a successful campaign with the right offer at the right time. Providing free registration of a gym membership right after New Years is the perfect time for all of those making resolutions to lose weight and get fit.
“The ViQuest texting campaign substantially exceeded our expectations and provided a great way to measure our return on investment with Suddenlink. We will definitely be using this service again in the future.” – Keith Corder, director of operations and marketing at ViQuest
Senior Editor Giselle Tsirulnik covers advertising, messaging, legal/privacy and database/CRM. Reach her at firstname.lastname@example.org.