Keywords

Mobile Keyword Marketing

Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users…people can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels. A Mobile Keyword is a one-word phrase that identifies a product, service, action, or business. People text a mobile keyword to a pre-publicized short code number to receive additional information and to join your mobile distribution

For example, if a customer texts “Arvada Coupons” to 96362, the customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup.

This results in as much as 90% + read rate and 25%+ response rate.