Multimedia Messages

What is MMS?

MMS (Multimedia Messaging Service) is an enhanced way to send text messages that include pictures and videos to and from mobile phones. MMS takes SMS (Short Message Service also known as Text Message) a step further by allowing exchange of text messages past the traditional 160 characters in length. 
MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. With multimedia content, brands and advertisers can now deliver powerful messages faster than any communication medium ever seen before.